OMAHA, Neb., Dec. 1, 2025 – Scooter’s Coffee, one of the nation’s largest specialty coffee drive-thru companies, was named one of the Best Brands to Work For in QSR Magazine’s 2025 rankings.
QSR’s Best Brands to Work For put the spotlight on 18 companies, large and small, for their dedication to providing employees with benefits, recognition programs, career pathways, and community efforts to drive employee engagement and retention. The recognition celebrates the brand’s commitment to excellence in professional development and career growth opportunities, competitive pay, benefits and perks, employer culture, flexibility in scheduling, and, of course, free and discounted Scooter’s Coffee drinks.
“At Scooter’s Coffee, we foster a culture of growth and care for our employees because it’s the amazing people that truly set us apart from any other QSR brand,” Mikala Friedrich, chief human resource and systems officer at Scooter’s Coffee, said. “When employees take pride in where they work and
OMAHA, Neb., Nov. 19, 2025 – Scooter’s Coffee, one of the nation’s largest drive-thru specialty coffee companies, received international recognition for its revamped rewards program from The Drum Awards Festival.
The awards program recognized Scooter’s Coffee with a Gold award in the Digital Experience: Consumer Product Goods and Food & Beverage category for its entry about the revamped Scooter’s Coffee Rewards program. The entry received the highest honor in the category after being judged alongside winning entries from PepsiCo, Patron Tequila, and KFC.
As one of the industry’s biggest global awards programs, the Drum Awards Festival recognizes outstanding work in marketing and media as judged by a panel of leaders from top brands and agencies worldwide. Malorie Maddox, chief brand and marketing officer at Scooter’s Coffee, served as a member of the international jury and judged entries in other categories.
“The relaunch of our Scooter’s Coffee Rewards program was an extensive process
The two Nebraska powerhouses are fueling the caffeine and conversation that’ll keep Las Vegas buzzing all weekend long.
OMAHA, Neb., Nov. 10, 2025 — Coffee meets conversation as Scooter’s Coffee and Hurrdat Entertainment head to BravoCon 2025, joining fans, celebrities and creators from across the Bravo universe for the ultimate celebration of pop culture and connection.
Together, the two Nebraska-based brands will bring their shared passion for people and storytelling to Las Vegas, capturing the excitement of the multi-day festival through exclusive interviews, fan encounters and fresh content recorded from Hurrdat Entertainment’s custom production suite, made possible by an exciting new collaboration with Scooter’s Coffee.
The Perfect Blend
The partnership brings together two brands rooted in authentic connection:
Scooter’s Coffee, built on relationships and community, with of promise of “Amazing Drinks, Amazing People… Amazingly Fast.”
FRISCO, Texas(Aug. 28, 2025) – The 2025 Scooter’s Coffee Frisco Bowl will kick off from a new stage this year, as the game moves to the Ford Center at The Star in Frisco on Tuesday, December 23 at 8 p.m. CT. Fans nationwide can watch the game live on ESPN.
With renovations underway at Toyota Stadium, the bowl game is staying true to its roots in Frisco by partnering with The Star, one of the premier football destinations in the country. The move ensures that fans, players, and coaches will enjoy a first-class, climate-controlled experience for one of college football’s most exciting postseason traditions.
“This partnership allows us to keep the game here in Frisco while also elevating the experience for fans and student-athletes alike,” said Sean Johnson, Executive Director of the Scooter’s Coffee Frisco Bowl. “From the players competing to the fans celebrating the holidays with postseason football, hosting the game at the Ford Center during December is a win for everyone involved.”
FRISCO, Texas, June 5, 2025 – The college bowl season returns to Frisco, Texas, with the 2025 Scooter’s Coffee Frisco Bowl on Tuesday, December 23, at 8 p.m. CT. The game will air live on ESPN.
The 2025 edition of the bowl game will feature two teams from the following conferences: American Athletic Conference, Conference USA, Mid-American Conference, Mountain West Conference, or the Sun Belt Conference.
The Frisco Bowl is one of 17 college football bowl games owned and operated by ESPN Events.
Scooter’s Coffee Frisco Bowl by the Numbers
Since 2020, 132 players who have competed on teams in the Frisco Bowl have been drafted by an NFL franchise or signed NFL free agent contracts.
From this year’s draft class, 30 players who competed for teams in the Frisco Bowl at Toyota Stadium were NFL draft picks or signed free agent NFL contracts.
Since 2014, the Frisco Bowl (formerly the Miami Beach Bowl) is college football’s second-highest scoring bowl game, averaging a combined 68.8 points
OMAHA, Neb., April 15, 2025 – Scooter’s Coffee has launched a redesigned rewards program which offers more flexible redemption options, faster ways to earn rewards and enhanced status levels and badges designed to better reward top customers.
The new program launches today to all Scooter’s Coffee mobile app members. All free drinks earned in the old program will still be available for members, but they will now have the option to redeem rewards points, known as Smiles, for an expanded menu of options including drink add-ons, food, and kid’s items. As part of the migration to the new program, members who had Smiles that had not yet been redeemed have received a one-time Smiles boost to reflect the new program’s earn rate structure.
More Flexibility in Redeeming Rewards
The new program introduces flexibility for members through expanded redemption options that now include nearly every item on the Scooter’s Coffee menu. For the first time, customers can redeem Smiles for food items, drink
OMAHA, Neb., March 20, 2025 /PRNewswire/ -- Scooter's Coffee, one of the nation's fastest growing drive-thru coffee franchise companies, has hit the grounds running in 2025, ranking 10th on Yelp's 2025 Top 50 Fastest Growing Brands report. Over the last year, Scooter's Coffee opened 120 locations, including the company's 800th store in Louisville, KY. This expansion was part of a broader strategy to amplify the brand's presence across communities in the United States, thus making Scooter's Coffee more accessible to consumers.
"We're thrilled to be named one of the top 10 fastest growing brands for a second year in a row," said Joe Thornton, CEO of Scooter's Coffee. "This recognition is a huge win for our entire franchise system and would not be possible without the commitment of our franchise owners. Through dedication to their teams, customer service and the communities they serve, Scooter's Coffee truly has the opportunity to create an amazing experience for
Scooter’s Coffee® Named a Top Coffee Franchise of 2024 by Entrepreneur Magazine
Nationwide Brand Celebrated for Rapid Growth, Strong Franchise Model, and Exceptional Customer Service
Omaha, Neb. - December 19, 2024–Scooter’s Coffee is proud to announce its recognition as the No. 2 Top Coffee Franchise of 2024 by Entrepreneur Magazine. Known for its specialty coffee, fast drive-thru kiosks, and serving smiles, Scooter’s Coffee is only one of two coffee brands to break the Top 100 in the overall Franchise 500® ranking.
“We are honored to be ranked as one of the top coffee franchises by Entrepreneur magazine,” said Joe Thornton, CEO of Scooter’s Coffee. “This achievement reflects our rapid growth, our strong franchise model, and our dedication to delivering exceptional customer service. This recognition would not have been possible without our incredible franchisees. For more than 25 years, we have focused on creating next-level experiences for our customers and franchisees alike.”
From left: Bobby Fernandez, volunteer, North Shore Animal League America; Shoshannah Didomenico, senior manager of field marketing, Scooter’s Coffee; Diana Zaferiou, vice president of strategic development partnerships, North Shore Animal League America; Shari Levin, volunteer, North Shore Animal League America.
OMAHA, Neb., October 23, 2024 – Animal lovers and their canine companions joined with Scooter’s Coffee to raise $111,197.91 for North Shore Animal League America, the world’s largest no-kill rescue and adoption organization, through a special monthlong fundraising campaign benefitting rescue animals waiting for adoption at shelters nationwide.
A check was presented to Animal League America by Scooter’s Coffee representatives at the rescue organization’s annual Walk and Wag finale event held in New York City on Saturday.
“The month of DOGust didn’t just go to the dogs. Inspired by the love we see our customers show for their furry friends in our drive-thrus, we joined with North
Scooter’s Coffee® Presents $114,696 to Best Friends Animal Society to Benefit Rescue Animals
Representatives from Scooter's Coffee presented Best Friends Animal Society with a check for $114,696.38 at an event on Monday, June 24 at the Best Friends Pet Resource Center in Bentonville, Ark. Full photo caption information included at the end of this release.
OMAHA, Neb., June 25, 2024 – A little cup of whipped cream topped with a dog biscuit can go a long way toward supporting animals in shelters waiting to find their loving homes.
Scooter’s Coffee representatives presented a check for $114,696.38 to Best Friends Animal Society, a leading animal welfare organization working to end the killing of cats and dogs in America’s shelters in 2025, in a special event on Monday at the Best Friends Pet Resource Center in Bentonville, Ark.
From February through April of this year, customers could donate $1 or more when requesting a pet cup at all Scooter’s Coffee locations nationwide. Customers requested
