OMAHA, Neb., June 10, 2024 – Scooter’s Coffee, one of the fastest growing specialty coffee drive-thru franchise systems in the nation, and the Bowl Season today announced a multi-year partnership designating Scooter’s Coffee as the Official Coffee of Bowl Season, starting with the 2024-25 season.

“We are thrilled to welcome Scooter’s Coffee as the Official Coffee of Bowl Season,” said Nick Carparelli, executive director of Bowl Season. “Scooter’s Coffee, along with their customers and franchisees, embody the core values and embrace the spirit and celebration of college football.”

In July 2023, Scooter’s Coffee signed a multi-year agreement as the title sponsor for the Frisco Bowl played at Toyota Stadium in Frisco, Texas.

“Becoming the Official Coffee Sponsor of Bowl Season was a natural progression in our bowl game partnership and our connection with college football fans across the country,” said Joe Thornton, CEO of Scooter’s Coffee. “As our store footprint grows this year to more than 800 stores in over 30 states, we look forward to the opportunity to share our passion for ‘Amazing People, Amazing Drinks... Amazingly Fast!®’ with our passion for amazing college athletics."

The new, multi-faceted partnership allows Scooter’s Coffee and the Bowl Season to reach broader audiences through millions of football and coffee fans. Specifics around the partnership will be shared after the Bowl Season schedule and team eligibility announcements take place.


About Scooter’s Coffee

Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee uses only the finest coffee beans in the world, which are roasted by its affiliated company, Harvest Roasting, in Omaha, Nebraska. In over 25 years of business, the key to Scooter’s Coffee’s success is simple: stay committed to the original business principles and company’s four core values, which are Integrity, Love, Humility and Courage. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees, is: “Amazing People, Amazing Drinks… Amazingly Fast!®” It represents the company’s business origins and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.

Scooter’s Coffee‘s network is approaching 800 stores in 30 states and is striving to become the #1 drive-thru specialty coffee franchise system in the nation. Scooter’s Coffee ranked #13 on Yelp’s 2023 list of 50 Most Loved Brands in the U.S. and ranked #2 on Franchise Times Fast & Serious 40 Smartest-Growing Franchises in 2024. For more information, or visit Facebook, Instagram, TikTok or X (formerly Twitter).


About Bowl Season 

Bowl Season is one of the greatest and longest running traditions in American sports, taking place in late December and running through New Year's Day, and has been college football's post-season for over 100 years. It promotes the grand tradition of the bowl system and its endearing value to student-athletes, highlighting the broader university and college communities, including spirit squads, marching bands, athletic staff, and fans. Bowl Season spotlights the distinctiveness of each of the bowl games along with their histories and traditions and their proud communities - embracing and honoring the bowl experience for present and future generations.


Phoenicia Sport and Entertainment (Phoenicia) 

Phoenicia acted as commercial rights advisory for the Scooter’s Coffee and Bowl Season program. Phoenicia provides c-suite executive level advisory across a range of sectors in the sports and entertainment field with a leading practice to private equity companies who use global sport and entertainment as a lever for business development. 


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